5 Critical Questions for Your Fitness Business Success


Movement that Matters conditions the entire body and is designed to directly improve each individual’s day to day activities and meet their needs and goals. With 206 bones and 650* muscles in the human body, training the movement and not the muscle becomes your priority and everyday activities improve for the clients you train. Movement that Matters strengthens the core, allows for the management of proprioception, and conditions the muscles to work together.  As we are only as strong as our weakest link, when we train the body as a unit we are improving the entire chain and creating a better life for the people we work with.  The risk of injury in training and in everyday activity is reduced and quality of life can be maintained and in many cases improved for the people who have hired us.

It is important to work within the client’s fitness level and progress to more challenging exercises over time allowing the body and the joints to strengthen. Too much load, speed, insufficient rest or recovery, or too much volume too soon will lead to joint instability, triggering a compensatory response in the body and may lead to injury. Prescribing exercise progressions over 6 months to one year will allow for a strong base and create the foundation for advanced forms of training. Start with simple movements and progress to complex. 

Making the wrong decision when working with a specific client could negatively impact their goal and their health we must be conscientious of how we prescribe movements.

In order to prescribe the appropriate exercises, order, intensity, volume and difficulty level, simply ask these five questions:

  1. Who is this for?
  2. What is the purpose?
  3. Is it in line with my client’s CURRENT fitness level?
  4. Is it in line with my client’s goal(s)?
  5. What is the emotion left behind?

The movements prescribed by any fitness coach should be rooted in the concept of specificity, and the decisions made by the fitness coach should reflect the specific needs and goals of the person you are working with. For example, the movement focus for a golf player will differ from the needs of a long distance runner. That being said there are commonalities among all clients that you will want to address in your fitness programming. All people sit down and stand up, all people reach above their heads to reach a high shelf, all people open and close doors or pick items from the floor or counter top.

Our new and improved mission as fitness professionals is to train everyone from a casual exerciser to the sophisticated athlete in the movements they will use on a daily basis or in their sport. We can shed the cumbersome and myopic view of isolating muscles and shift our focus to the art of movement and the possibilities of the human body. This means success for both the client and the trainer.

Join me April 8, 2017 in Calgary, AB